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The Product Feature Sprint

Better Product Features. Faster.

Custom two-week sprints tailored specifically for your product so you can validate features, improve user flows and drive real results quickly.
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Tackle complex product, experience and interface optimization projects head-on.

Whether you’re figuring out what’s next, refining a key feature, or streamlining a process, you need validation fast. These sprints are a proven, dynamic approach built for teams like yours to quickly visualise, compare and assess new feature options.

Short term wins, with a long term vision.

Futurebits Feature Design Sprints are more than just a quick fix, they’re an intense focused effort designed to help you evaluate options, validate new ideas, and fine-tune your user flows with an eye on your long-term vision.

Sprint Examples

Recently feature sprints have included:
  • Optimising a complex onboarding flow to reduce drop-off rate by streamlining the experience without sacrificing essential information;
  • Validating a new learning feature concept by creating a prototype and gathering feedback, to get insights to see if your users will use it;
  • Creating multiple versions of a form submission flow and testing them through quick 1:1 interviews with users prior to implementing;
  • Taking an analog process you might be doing using a spreadsheet and creating a prototype to see if it can be automated.

What is a sprint?

A design sprint is a time-boxed process that lets you take on complex challenges through sketching, prototyping, and testing. The short time frame and the fact that it’s separate from your day to day helps break out of boxes, foster creativity and create alignment.

Design sprints provide a structured framework for identifying and addressing key challenges or opportunities, enabling teams to bring clarity and focus to complex problems.

Design sprints focus on rapid prototyping and user testing, allowing teams to quickly validate assumptions, gather feedback, iterate on potential solutions, meet user needs or expectations and reduce risks when developing products and features.

Better Product Features. Faster.

Here’s how we turn your product’s challenges into opportunities for growth:

Overcome Uncertainty:

Debating between potential solutions for your product? We’ll test to identify which option resonates most with your users, providing clear, actionable insights that guide your next steps.

Uncover Friction:

Seeing unexpected drop-offs or user frustration? Our usability testing identifies the exact points of friction within your product’s flow, so you can refine the experience and keep users engaged.

Validate Enhancements:

Got a bold new feature concept that could take your product to the next level? We create prototypes, gather feedback, and iterate, testing your idea before full-scale development.

Reduce Risk:

Concerned about investing time and resources into an unproven feature? Our smoke tests validate the core functionality, so you can avoid costly missteps.

Optimise Interaction:

Looking to fine-tune multiple elements across your product? With multivariate testing, we analyse how different components interact, optimising every detail for maximum impact.

Deepen User Understanding:

Not sure if your latest feature truly meets user needs? We gather direct insights through user surveys and interviews, grounding your development in real-world data and ensuring success.
How It Works

1

Free Call

We’ll start with a free 30-minute call where you can describe your challenges to us. We’ll discuss possible approaches and how we might structure a sprint tailored specifically for you and your team. If it feels like the right fit, we’ll design the sprint and plan the activities to address your unique needs.

2

Build

We’ll start by understanding exactly what the goal of the new feature is and how it fits in with the rest of your application or website. We’ll understand the audience and their goals, explore different ways or approaches to the problem and understand the metrics we’re using to gauge success. We then build quick static prototypes for testing.

3

Test

In the second week, we test and validate different approaches through quick interviews with stakeholders and users. After each round of sessions we’ll record the feedback, extract insights and revise the screens. We’ll then synthesise what we’ve learned and apply it to a preferred flow and solution which we will hand off so your team can implement.

How much can happen in just a handful of days? More than you might think.

If you’re ready to accelerate your project, or if you’re just sprint-curious, let’s talk.
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About Codename

Futurebits Sprints are powered by Codename Design—an award-winning agency with a 15-year track record of designing and leading successful digital products and websites. Our roots run deep, starting as the two-time Emmy-nominated product team for a startup that exited in 2009. With over 30 years of experience each, our principals know what works and what doesn’t in both the startup world and large-scale enterprise environments. We know how to navigate complex projects in sectors like education, healthcare, and exponential technologies.

Whether you need to optimise a user journey, redesign critical screens, or increase customer conversion, we’ve been there and done that. We’ve crafted experiences and flows for startups, non-profits, and Fortune 500 companies, and we’re ready to optimise your product with you.

The team at Codename Design are lighting in a bottle. They move fast, read between the lines to understand what we need and work through our ideas to shape them into something great every time.

Chris Hunter,
Galoy Co-founder

Recent Sprints

For Good Measure is a project developed for the Demonstrating Value Resource Society.
Developing identity work for a set of climate newsletters from the leading climate news source in Canada.
Futurebits Design Fiction Toolkit has been created to help participants in workshops envision future scenarios through a collaborative, hands-on approach.
See all projects

FAQs

Why two weeks instead of one week?
Well, we can certainly get a lot done in a week. These prints are designed to allow your team to dip in and out throughout the two weeks we found this to be better in terms of disrupting the team, and also gives us more time to test it on the testing before we hand off at the end of two weeks.

Will we have a working product after two weeks?
Sprints are designed to deliver many different types of outcomes, for the most part they’re designed to get you something tangible to test so you can get feedback and ensure you’re headed in the right direction quickly.

How many people from my team need to attend?
This depends primarily on two things: the nature of your team, and the challenge we’re going to undertake. It’s something we discuss on our call. The sprints are designed to have as low an impact on your team as possible, but we can discuss the benefits of having certain types of input and we can decide together what the best size and mix of team is. Common wisdom is to keep them at seven or fewer.

What if we want the sprint to be in person?
Our sprints are designed to work remotely, but we can definitely do that. Someone from our team can be there through part or all of the sprint.

What’s this money back guarantee?
We’re confident that we can take a big leap with you and your team in meeting your challenge. If we haven’t made the progress that we agreed to at the beginning of the sprint, we have two options: we’ll either extend the sprint until we’ve hit the agreed target or we refund your money.

Who owns the work?
We’re going to bring a lot of our proprietary knowledge and assets to the table in the form of methods, templates and activities, but anything that gets produced during those two weeks is considered work product and that’s yours.

What if you need us to sign an NDA?
Not a problem, send it to us before our kick off call, or ask us for ours.

So, you want to change the world? Here’s how sprints can help.

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